It’s an interesting fact that 67% of internet users will believe what has been posted on public internet sites, research from an independent consulting firm of the Pennsylvania Institute of Science has found.

Surprisingly, when the words “interesting” and “fact” are included in the post, the number increases to 72%.

“Adding a web link to the post,” adds researcher T. Roland Larph, head of the research firm Veridian Dynamics, “will then boost the factuality ratio to 83.7%.  It’s an incredible phenomenon.”

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Veridian Dynamics, located in the hills of Western Pennsylvania, is not an unknown player in the search for understanding human interaction.  The team challenged the often-quoted concept that “85% of statistics are made up on the spot”.  The actual number is actually much smaller than this, hovering between 30 and 45%, according to the team.

More information about how the study was performed can be found in the following journal entry: Human Interaction on the Internet.

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